Benefits

  • Create a Personal Photo to Engage the Target audience
  • Use Branded image for on-going impressions
  • Social media support, including Facebook and Twitter
  • Use the Internet for Measurable results and Web Marketing
  • Easy to use, NO professional staff required

Why Event Photos Return A Solid ROI

Everyone knows that Photos are seldom the reason for executing a Brand Promotion or Event.  But many Marketing and Brand Managers have come to realize that inclusion of a photo activation component is a valuable part of any event or promotion.  Why?  Photographs help document the success of any event, large or small.  From Mobile Marketing Tours and Pro Sporting events, to weddings and parties, photos play an integral part in proving that the event was a success.  Today, they can even be considered to be one of the best promotional activities that also provide a return on investment. 

Today’s digital technology makes photo activation easy, fast, and cost effective.  Data capture and the ability to interact with the customer or consumer after the fact provide the value and justify the cost of offering your audience a complimentary photo.  Fun, excitement, memories, and brand reinforcement are all “free” added benefits. 

According to Event Marketer Magazine, there are other tangible returns for justifying the cost of including photos in your promotion or event: 

  • Building Relationships.  Pictures get a conversation going, granting face time to talk about your product or service.
  • Web Traffic Driver.  People come to your website to retrieve the photo.  Many of them will take the opportunity to see what else you have to offer. (Coupon or rebate?)
  • Measurement and Research Tool.  Surveys cost a lot of money.  When incorporated into the photo retrieval process, that cost is greatly reduced.
 

Last but not least, lead consolidation is one of the best reasons to incorporate a photo activation into your event or promotion.  In today’s business environment, it just not enough to provide “cool”.  Turning cool into measurable business is the new requirement. 

At Photo Touch, we offer a turnkey solution to turn “cool” into a real business proposition.  Let us show you how to create excitement, interact with new customers, and bring those customers back long after the event is over.